Digital Marketing Manager

Job Description

Responsibilities

  • Plan & execute PAC’s digital marketing strategy
  • Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.
  • Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, webinars, info graphics, and social media.
  • Use analytic skills to identify and test emerging opportunities for business market growth and improvement.
  • Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI
  • Develop effective display campaigns, including banner ads, social media, and retargeting.
  • Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
  • Research and analyze competitor SEM campaigns
  • Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates.
  • Develop and manage forecasts; implement strategies to achieve/exceed targets.
  • Control overall content generation and moderation (requires excellent English communication skills)
  • Ability to lead and manage a large team.

Work Experience : 3 to 5 years on similar role

Education: Professional Degree in Marketing

Job Type: Full-time

Salary: Rs70,000.00 to Rs100,000.00 /month